FIZI · Shopify

From rented apps to owned commerce.

FIZI has Shopify stores in Ukraine, Poland and Spain. We moved some app functions into the theme and Shopify’s built-in tools. We built our own review app; the stores are still moving to it.

Food & beverage · D2C · Three markets

4Replacement paths
4Replacement paths
$62.2kProjected three-year savings
3Three Shopify markets

One job, several monthly bills.

Across three stores, small jobs sit in separate tools. Each adds another bill, dashboard or point of dependence.

Repeated app stacks

Bars, badges, cart features and accounts were split across paid tools on different stores.

Bills tied to usage

Email pricing depends on list size. Other apps charge based on order volume and available features.

Data held by vendors

Reviews and customer workflows depend on a provider when their records live in an app.

Extra storefront scripts

Each storefront app adds code to load and maintain, with its own behavior to check.

A clear home for every job.

We moved the storefront into the theme and used Shopify for the sitemap and translations. We built our own review app. We kept delivery and legal services. Email migration is planned separately.

What replaces paid apps

We grouped the app functions by destination. The diagram shows what replaces each function.

  1. Theme functions

    Attrac, Prime Product Badges, PH Breadcrumbs, qikify Slide Cart, Dr Stacked Discounts, Dr Free Gift, Motion, Pify, Froonze, Accounts Concierge

  2. Theme code

    Storefront, cart, forms and customer account

  1. Shopify functions

    Magical Sitemap, Langify

  2. Shopify features

    Sitemap and translations

  1. Reviews

    Loox and Judge.me.

  2. Owned reviews

    Product reviews, bundle views and rewards

  1. Email

    Omnisend on one store, Klaviyo on two stores

  2. Owned email

    Flows, segments and sending

Our review app is still in testing. Email migration is planned.

Phase 01

Audit of every app

We listed each app’s price and purpose. We decided which functions to move into the theme or Shopify, and which to keep.

We kept legal compliance services and delivery integrations. We excluded them from the replacement calculation.

One decision per app job
  1. Installed app

    Price and purpose

  2. Check the job

    Store-specific need

  3. Choose its home

    Replace, use native, or retain

Phase 02

Storefront and cart in the theme

We moved banners, badges and buy buttons into theme sections. One cart now shows discounts and gifts, the amount left for free delivery and an offer to add a product.

A single cart drawerDemo · sample data
Open demonstration
A single cart drawer
Phase 03

Store settings without apps

We moved storefront settings into the theme editor, where changes appear in the preview immediately. We used Shopify’s built-in tools for the sitemap and translations.

Theme controls and previewDemo · sample data · preview only
Open demonstration
Theme controls and preview
Phase 04

Review system

We built FIZI’s own review app. We studied Loox and Judge.me, kept the useful features and simplified the form: customers review the products in their order one by one, adding photos and videos. The same reviews can appear on bundles that include the product.

Text reviews and reviews with a photo or video can earn different discounts. The system automatically creates a discount code and sends it to the customer. The team manages publication in its dashboard; reviews are stored in the company’s database and can be exported.

The same reviews reach the storefrontDemo · sample data
Open demonstration
The same reviews reach the storefront
The team manages reviewsDemo · sample data
Open demonstration
The team manages reviews
Phase 05

Email on owned infrastructure

We’re planning email migration separately: subscriber consent, recipient groups and email sequences. We’ll test sending in each store before the switch.

Spain has its own email system. In Poland, we tested Klaviyo review request emails using test addresses. Email migration is still planned.

Email
  1. Consent

    Store-specific contacts

  2. Flows and segments

    Prepare and verify

  3. Sending

    Measure delivery

Phase 06

Search content in the theme

We set page descriptions and product links in the theme. Shopify generates the sitemap without a separate app.

This shows the theme changes. We aren’t yet reporting their effect on search rankings for the three stores.

Where search content belongs
  1. Product and collection

    Page content

  2. Theme description

    Description

  3. Sitemap

    Shopify updates it

Phase 07

Under the hood

The theme handles the storefront and cart. Services process forms and find courier pickup points. Review data is stored separately for each store.

Theme cart
  1. Theme cart
  2. Shopify cart
Storefront reviews
  1. Storefront reviews
  2. FIZI Reviews
Consented email flow
  1. Consented email flow
  2. Sending service

Costs include support, email sending and server operation. The calculation below counts this budget once.

Phase 08

Extra sales in the cart

After replacing the core apps, we added an extra product offer to the fizi.ua cart. It can appear when the cart holds one or two different products and disappears if the suggested product is already there. Customers add it with one button.

The team changes the product and discount in Shopify. Items added through the block are marked in orders, so they can be included in sales analysis. The module runs in the theme without a separate subscription.

After launch. Average merchandise value per paid order+9.0%

Whole-store comparison over equal periods. The contribution of this block was not measured separately.

fizi.ua cart showing Mini box Protein x4 and a Baked Apple & Cinnamon product offer
Product offer in the fizi.ua cartScreenshot from the store.

Projected savings over three years.

The calculation for three stores includes support and running the services. These are projected savings, not money already saved.

$62.2k

Growth-case savings

Three years. Old budget grows 30% yearly.

$45.9k

Flat-cost savings

Three years. Old app budget stays flat.

$3.6k

System costs

Three-year allowance, counted once.

Cumulative operating savings
$0k$20k$40k$60k$62.2k$45.9kStartYear 1Year 2Year 3
30% old-budget growthFlat old-app costs

Annual operating costs

Display values rounded to $100

Scroll the table to see all columns.

YearAppsCustom systemAnnual savingsTotal savings
1$16,500$900$15,600$15,600
2$21,400$1,200$20,200$35,800
3$27,900$1,500$26,400$62,200
  • Year
    1
    Apps
    $16,500
    Custom system
    $900
    Annual savings
    $15,600
    Total savings
    $15,600
  • Year
    2
    Apps
    $21,400
    Custom system
    $1,200
    Annual savings
    $20,200
    Total savings
    $35,800
  • Year
    3
    Apps
    $27,900
    Custom system
    $1,500
    Annual savings
    $26,400
    Total savings
    $62,200

Model assumptions: full cutover before Year 1. The growth case raises the old budget by 30% a year. The flat scenario holds it constant. One-time setup fees are excluded. This is not a return-on-investment or payback claim.

From separate tools to a controlled stack

Launching a promotion

App-based modelSeveral dashboards for bars, badges and gifts
Owned-system designTheme sections and one cart configuration

Opening another store

App-based modelSetting up apps again
Owned-system designReuse code and check market-specific needs

Handling a form request

App-based modelRequest held by a form provider
Owned-system designShopify record and inbox routing

Collecting a review

App-based modelReview data inside the vendor tool
Owned-system designOwned records linked to products and bundles

Mobile storefront

App-based modelSeparate app scripts load with the page
Owned-system designConsolidate behavior in the theme

Growing the email list

App-based modelPrice depends on list size
Owned-system designSending and support costs

Managing translations

App-based modelSeparate subscription on the source list
Owned-system designNative Shopify translation path

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